Abbvie AR Event Stand /ar

// BRIEF

Picture this: an 8-foot mannequin surrounded by healthcare professionals wearing VR headsets, all GASPING as they peer inside a human body. That was AbbVie's booth at medical conferences. Yes, it looked weird from outside. Yes, it drew crowds EVERY. SINGLE. TIME. Passersby couldn't resist asking 'what ARE they looking at?'

// FEATURES

GearVR IMU tracking enables physical movement around mannequin while Unity renders organ systems aligned to viewing angle. Pharmacological visualization animates drug mechanisms at molecular level in real-time. Users watch treatments bind to receptors and cascade through biological pathways. Transforms abstract MOA slides into immersive experiences.