Analogue energy,
shipped digitally.
I'm a game-maker who writes too much code. I build games, installations, interactive doodads and thingamabobs, and the occasional experiment with no business case.
Things I've been writing.
full feed →- jun 2026 Guilt by automation The burden of proof has flipped: now you must prove you made something yourself before anyone will judge if it's actually good.
- may 2026 The Reload Cost The pull to work never quite turns off, leaving a trail of unfinished experiments, until I remember the quiet focus of walking one path with exactly one thing to do.
- may 2026 Editorial Engineering The relationship between software engineers and AI tools isn't about vibe coding or autonomous agents, it's about becoming an editor who commissions, reviews, and takes responsibility for the work.
Got an idea? Let's build it.
Interactive installations, games, odd web things, weird hardware — we make things that remember they're physical. Drop us a line.
Brands you'll recognise.
- Immersive Gamebox
- Koko Digital
- Nonatomic
- EE
- Tamadoge
- Fishawack
- Southbank Centre
- Big Brand Ideas
- Netflix
- Philips
- Alexion
- Animorph
- Warner Bros
- Sony
- SEGA
- Paramount
- Bentley
- EE Store Activation
- PwC
- Desq
- Lifestyle Play
- Pfizer
- Lovelive
- Neurocrine
- Mad Microbe
- Woolmark
- Aardman
- Seasonal Group
- Nike
- Snipes
- Spark Therapeutics
- CSL-Behring
- Navicor
- Vodafone
- Acensys
- GBT
- MadMicrobe
- JLR
- Spark 44
- Eon Reality
- BBC Three
- TK Hockey
- Abbvie
- Mi
- Hiepa Scout
- Dorna Sport
- MotoGP
- Delta Air Lines
- Envision Pharma
- Abstraction
- Maria Casino
- Siemens
- AIA
- Unibet
- Marmalade
- Transfaction
- Brother
- City Press
Fork me on GitHub.
Tools, kits, and scaffolds I've made public — take them, ship them, break them, send a PR.
$ browse 11 repos ↵
Things you can play.
Live experiments — small playable prototypes you can launch from here without leaving the site.
$ open lab ↵
Things we've shipped.
Recent client work across games, installations, and interactive experiences. The full archive is one click away.
$ open archive ↵
// RECENT_SHIPMENTS
see all →// METRICS
// LIVE_EXPERIMENT
AI Attention Visualiser
apr 2026
Peek inside a real AI's brain — see which words it's paying attention to as it reads a sentence.