GBT AR /ar

// BRIEF

Sickle Cell Disease warps red blood cells into crescent shapes that jam up blood vessels. Reading about it in a textbook? Your brain files it under 'whatever.' WATCHING it happen at molecular scale, right on your conference table? That stays with you FOREVER. GBT/Alexion's AR app makes cellular catastrophe genuinely mesmerizing.

// FEATURES

Vuforia-powered AR transforms brochures into 3D molecular environments. Optimized shaders render thousands of deforming blood cells with smooth performance. Pinch-zoom exploration lets users examine hemoglobin structures from every angle. Touch-triggered sickling animations demonstrate oxygen delivery failure in real-time. iPad-optimized to prevent overheating during extended use.