$ cat projects/hunt-for-happiness.md

Hunt for Happiness /web

year
2017
client
Maria Casino / Big Brand Ideas
stack
Google Maps API · Web · HTML5
[ WEB ] PHOSPHOR

// BRIEF

Pokémon GO before Pokémon GO, basically. We were ahead of the curve and we're not humble about it. Maria Casino wanted Holmes Chapel explored, so we turned the ENTIRE TOWN into a treasure map. Your phone guides you to locations, you find digital prizes, local businesses get foot traffic, everyone wins. Especially the players who found the big prizes.

// FEATURES

Google Maps API creates custom game layer over real geography. Geofencing triggers prize unlocks at specific locations. PWA approach means zero app downloads—click link and start playing. Prize distribution algorithms balance difficulty and prevent player clustering. Social sharing transforms winners into recruiters. Drives measurable real-world footfall and community engagement for brands.

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we're still polishing landscape · in the meantime, portrait reads best

$ waiting for orientation_change…