JLR Top Trumps /mobile

// BRIEF

Top Trumps + Goodwood + AR = car nerds losing their MINDS. JLR wanted festival-goers glued to their phones, hunting every corner of the event for virtual vehicle cards. Mission: MASSIVELY accomplished. Players spent HOURS collecting digital Jaguars and Land Rovers, then booking test drives of the actual cars they'd been virtually battling with.

// FEATURES

Vuforia AR transforms physical markers into collectible JLR vehicle cards. Unity multiplayer enables real-time battles using authentic car specs (bhp, 0-60 times). Deep linking with JLR's booking API converts gameplay into test drive appointments. Cross-platform mobile app with location-based mechanics. Scattered AR markers across Goodwood venue create treasure hunt experience.