Marmalade Avatar Builder /html5

// BRIEF

Insurance companies LOVE stereotypes. 'Young drivers are reckless, charge them more!' Marmalade said 'that's rubbish' and hired us to prove it. Our avatar builder lets young drivers create characters reflecting who they ACTUALLY are—diverse, individual humans unfairly judged by an industry that sees statistics instead of people.

// FEATURES

HTML5 Canvas renders hundreds of customization combinations including hair styles, diverse skin tones, accessories, expressions, and backgrounds. Social sharing functionality transforms avatar creation into organic campaign amplification as users proudly post their personalized creations. Celebrates authentic diversity instead of bland corporate mascots while positioning brand as anti-stereotype.