Philips Ambilight VR /vr

// BRIEF

How do you demo room-filling ambient lighting inside a fluorescent-lit electronics store where everything FIGHTS against atmosphere? You cheat. With VR. Philips' Ambilight experience teleports customers into a virtual living room where the TV's colored backlighting transforms the entire space. Finally, the product can actually SHOW what it does.

// FEATURES

Unity 360-video with perfect Ambilight color synchronization. A/B comparison mode for instant on/off demos. Oculus Go cordless design for clean showroom setup. Immersive virtual living room environment. Real-time color simulation that dances around the room exactly as it would at home. Eliminates fluorescent lighting interference.